Non-Profit Fundraising Calculator for Digital Advertising

Want to know how much to spend on advertising?

This digital advertising calculator for non-profits will let you estimate your budget and campaign performance quickly based on industry benchmarks.

2 Ways to Calculate Your Plan

1. Find your Budget (using your fundraising or conversion goal)
2. Estimate Your Performance (using your budget)
   • Fundraising ($ raised, # of donations)
   • Leads or Conversions
   • Clicks and Website Visits
   • Reach and Impressions

Using best-in-class metrics - 2023 M+R Benchmarks Report

What's Included

• Automated advertising projections calculator that estimates your performance based on your budget by digital platform.
• Automated advertising budget calculator that estimates your budget based on the desired results (fundraising goal or lead goal)
• Metrics benchmark tab with benchmarks by sector and organization size for more accurate projections.
• This template supports Google Search, Google Display, Facebook, Instagram, YouTube, TikTok, Snapchat, and other digital platforms.
• Glossary of terms

Why This Template?

• Tailored just for non-profits
• Customizable for your organization (just input your own historical performance!)
• It's an automated tool to streamline the budgeting and planning process.
• Automatically calculates estimated impressions, clicks, leads/conversions, donations, and the fundraising amount.
• I use this for all of my non-profit clients! It's my secret weapon for finding the best media mix.