Creative That Connects | A Guide to Digital Creative

This Digital Creative Package includes everything you need to get started developing thoughtful creative. Best practices, creative instructions and guidelines, and organizational templates.

It will give you instructions on how to create your digital ad creative including the ad specs (aka creative instructions) and a place to track and monitor your ad creative.

Why Use it?

• Easy access to all major social media platform's specs in one document
• Visual explanation of the components of an ad by the digital platform
• Why and when you should use each ad type
• Where each ad type will appear within each digital platform
• What goals you can choose for each digital platform that helps your advertising campaign optimize to meet your specific goals.

What's included:

• Detail Specs: your go-to instructions for all ad types for the major social media platforms and Google.
• Creative Tracker where you will input all of the details of the creatives/ads you will run in your digital advertising campaign.
• Platform Tabs (Google Search, TikTok, etc.) for further instructions and best practices customized for each platform.

Note: This package does NOT includes creative templates or designs. Included are instructions, guides, and organizational templates.