Build An Empathetic Brand: A Branding & Messaging Toolkit for Non-Profits

Everything you need to create or refresh your organization's brand and comms strategy.

This easy-to-use toolkit gives you step-by-step guides, worksheets, and templates to develop a strategic and memorable brand for your advocacy organization.

Included is a guide to defining your brand, why it's crucial to define your target audience, and developing a clear and consistent messaging strategy. As well as worksheets and templates to get you started quickly developing your brand and comms strategy.

Tailor-made for non-profit organizations.

What's Included:

1. Target Audience & Segmentation Guide
2. Target Audience & Segmentation Worksheet
3. Branding: Defining Your Brand Voice Guide
4. Brand Positioning Worksheet
5. Comms Plan Template
6. Brand Guidelines Template

Best for:

• Non-profits
• Advocacy groups
• Political organizations
• Small businesses
• Entrepreneurs