Defining Your Brand Voice | eBook & Tools

Need a brand refresh? Or just getting started? Get all of your Branding tools in one place!

Shape your brand with an equitable and empathetic lens. With human-first branding and marketing, non-profits can achieve their goals while advancing their values.

This toolkit provides the resources an organization needs to jump-start its branding and comms strategy. Included is a guide to defining your brand, why it’s crucial to define your target audience, and developing a clear and consistent messaging strategy as well as worksheets and templates to get you started quickly developing your brand and comms strategy.

What’s Included:

🍄 Brand Guidelines Template: Get a Google template to easily input your brand guidelines. Easily reference your color palette, brand logos, fonts, and brand positioning.

🍄 Branding: Defining Your Brand Voice Guide: walk through the steps to develop or refresh your brand tailored to meet your goals and increase connection.

1. What is a brand?
2. Why have a clear brand?
3. How to create your brand
4. Developing a messaging strategy
5. Maintaining your brand

🍄 Brand Positioning Worksheet: get started on building or refreshing your brand with a worksheet to help kickstart your planning.

1. SWOT Analysis
2. Brand positioning
3. Brand compass

Best for:

• Non-profits
• Advocacy groups
• Political organizations
• Small businesses
• Entrepreneurs