Making Sense of Social : A Guide to Facebook & Instagram

The what, when, & how of social media planning & advertising.

This guide gives you a comprehensive overview of how to post and advertise on Facebook & Instagram in 3 visual pages. Use this cheat sheet for your social media planning and advertising needs throughout the year.

What’s Included:

1. Organic Social
   • Overview & history
   • Audience breakout
   • Best for...
   • Best practices
   • When & how often to post
   • Example Posts
2. Paid Advertising
   • Cost structure
   • Best for...
   • Why advertise
   • Available tactics, goals, ads
   • Anatomy of an ad
   • Where do ads appear

Best for:

• Non-profits
• Advocacy groups
• Political organizations
• Small businesses
• Entrepreneurs

✨To get this guide for FREE, just put $0 in the "name a fair price" box. Thank you!! I hope these tools are helpful to you and your organization.✨